IFC Mapper automates repetitive engineering workflows, reducing work that would normally take an entire week to a process that can be completed at scale in just a few minutes. Before developing the video, I first needed to understand how the product worked, the problems its users faced, and where it could make their workflow easier.

The main challenge was turning a complex process into a clear and relatable story. I structured the video around the experience of an engineer dealing with the existing workflow, then showed how that same process changes after introducing IFC Mapper. This helped present the product through a real problem and a clear before-and-after transformation, rather than simply listing its features.

I developed the concept, script, and storyboard before moving into visual design and animation. I also managed the AI voice-over and completed the post-production, including editing, sound design, music, and delivery in multiple formats.

The video was produced in both English and Dutch, helping the client communicate with international audiences while also connecting more directly with its local market.