Rodly Engineering
Rodly is an innovative software tool transforming the way engineers design and prepare rebar structures.
By automating the conversion of digital models into ready-to-use engineering data, Rodly eliminates tedious manual steps, minimizes errors, and significantly accelerates the entire process. It’s a powerful solution built to save time and improve accuracy in complex construction workflows.
I worked closely with the Rodly team to understand the core benefits of their engineering solution.
Our goal was to communicate those benefits with clarity and simplicity—showing how Rodly speeds up complex tasks while reducing errors.
We chose a clean, minimal visual style that keeps the focus on the solution’s impact, making the message easy to understand and visually accessible.
To help Rodly reach a broader audience, I produced and animated the video in both English and Dutch. This allowed the messaging to connect more effectively with local and international stakeholders while maintaining a consistent tone and style across languages.
To support the video launch, we produced additional assets, including graphics and a wall print render, to help Rodly’s brand presence across multiple channels.
There were thousands of individual 3D components that had to be animated and controlled. But before we started doing any of that, we had to write a script and settle on the scenes that we wanted to show. Mo’s process was excellent and very understandable for someone like me, who hadn’t done any video creation like this before.
Also, he has proven to be very flexible, both practically and with regard to his openness to new ideas. Mo’s commitment was also something that I noticed very well. And look at the end result, wow! I have a phrase that I say when I work with creatives, namely: “I didn’t know what I was looking for until you created it and showed it to me”. Well, that is what Mo did! "